A group of about 20 EI Club members visited with David Watters of Global Advantage Consulting Group last night. It was an informative evening with an innovative strategic management consulting firm that specializes in the evaluations of complex ecosystems within government and business environments and clusters.

One of the outputs of their work is a map of linkages and relationships between the multitude of players that make up the ecosystem. It is especially effective for complex public policy analysis. The map shows all the stakeholders in the ecosystem and identifies the flows of money, people, products and information between them. For someone connected with that world, the map is a high-level overview of how activities are controlled, managed and promoted. It also highlights weaknesses in the overall system that may impact the public policy or business results.

David explained that many leaders of government and industry today have trouble with the increasingly complex situations that they are dealing with simply because they can not assimilate all the material required to make effective decisions. When entering office, a minister is typically provided a briefing stack by his staff that is several feet thick, filled with detailed briefing notes in a variety of subjects. It is almost impossible for the minister to absorb all of this information and make sense of it in a timely fashion. The ecosystem maps are an attempt to reduce that pile of briefing notes to a single, albeit large, sheet of paper which illustrates the operational networks and provides the manager with deeper understanding of the work challenges. It is a study of policy as a system.

As a starting point for learning and discussion, the maps are fantastic. Each identified linkage represents a rich relationship between organizations and the issues they face. People who live in that environment can spend hours excitedly talking about each link. For new people and businesses, the maps provide a guide to learning about how to enter that ecosystem, who the key players are, what regulations will affect them, what licensing protection exists, where they can get funding or support, and a host of related questions.

Global Advantage is growing from a boutique consulting shop into a larger organization. They are expanding into new markets outside of Canada such as China and India. They are also working to develop an on-line method of presenting the rich information contained in their maps in a form that can be effectively sold as a product/service to the organizations that live within these complex ecosystems. This will not be a trivial task. If they are successful, the result could be truly innovative.